Blogs

Blogs can be a good way for businesses to gain more attention and remain in touch with their target audience. There are a couple of ways for a business to start a blog, whether it be on their own website or a third-party blog site. Either way though, it is important that businesses have a plan and stay consistent with it.

Some things businesses must think about in their plan include setting goals, identifying a target market, and brainstorming what types of posts to make. These steps should look very familiar as they are very similar to setting up a social media marketing strategy. For businesses, blogs are probably not their first form of social media post, so creating a plan should be relatively easy for them. However, the one thing I would say businesses should focus on while creating a blog is what type of content and posts they will be creating on there. This is important because the layout of a blog is a little different than other social media content like Instagram and Facebook posts. Blog posts probably won't happen as frequently and are more associated with telling some sort of story with them. If all is done right, blogs should be a great addition to a business social media strategy and a way for them to increase brand awareness by reaching more people.