As a part of my Principles of Social Media class we were assigned to complete Stukents' Mimic Social along with reading the "Essential of Social Media Marketing" textbook. Mimic Social is a social media marketing simulation that Stukent provides as a resource to teach what managing social media accounts is really like. There are four different sections within the app that each have three rounds in the specific categories of: organic social posts, paid social posts, social media influencer, and social media. Each of the sections provide unique practice in an area of social media marketing.
Some of the teaching points that Mimic Social brought me the most knowledge in is the importance in scheduling content and posting at optimal times, knowing and targeting a specific demographic, and the importance of reviewing analytics. I learned this stuff through trial and error of posting different kinds of content and with the additional resources provided on Mimic Social. This information helped me to adapt the content I posted and yield better results.
I think Mimic Social is a great tool for those interested in social media to practice and better their knowledge in the field.
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