An influencer is any person who has an influence on others. Using influencers for marketing is a unique strategy brands can use to market themselves or a product to a targeted audience. This tactic is known as influencer marketing. The textbook lists many forms of influencers such as academic, business leader, and celebrities. There are many other forms of influencers, and it is important that brands are aware of these and choose the ones that would best represent and promote their brand.
Influencer marketing in the social media world has become quite common. This is partly because there are so many social media influencers, as almost anyone can build a following on social media. Brands now take advantage and use these influencers in their marketing strategies to advertise and get a brand message out. It is not only that these influencers are readily available that make this form of marketing so good though. The numbers consistently back up influencer marketing by delivering higher return on investment than other forms of digital marketing and attracting new customers.
Influencer marketing is a great opportunity for brands to use in their social media marketing mix. It provides a fresh way to attract new customers on social media. There are all types of influencers all over the world, so there is really no limit for brands to jump in.
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